ParkAid Mobile App

Simplifying Parking Rules with AI

UX CASE STUDY

CLIENT

ParkAid

CLIENT

ParkAid

CLIENT

ParkAid

WHAT I DELIVERED

UX Design, Design System, Branding

WHAT I DELIVERED

UX Design, Design System, Branding

WHAT I DELIVERED

UX Design, Design System, Branding

TOOLS

Figma, FigJam, Maze, Adobe Photoshop, Adobe Illustrator

TOOLS

Figma, FigJam, Maze, Adobe Photoshop, Adobe Illustrator

TOOLS

Figma, FigJam, Maze, Adobe Photoshop, Adobe Illustrator

TOOLS

THE CHALLENGE

Parking Signs Are Confusing

It’s 6:30 PM. Alice just arrived downtown for a dinner reservation, but she’s stuck staring at a jumble of parking signs. “No parking from 4-6 PM. Permit required 6-8 PM. Free parking after 8 PM.” She hesitates—should he risk a ticket or find another spot?

Alice's frustration is shared by millions of drivers. Parking signs are often unclear, leading to unnecessary tickets, wasted time, and parking anxiety.

We set out to design an AI-powered solution that instantly interprets parking rules, making it easy for drivers to know where and when they can park.

UNDERSTANDING THE PROBLEM

Why Are Parking Signs So Hard to Read?

Before designing a solution, we conducted user interviews and surveys to uncover pain points.

Key Insights

Ambigious Rules

Many signs combine multiple restrictions, making them difficult to interpret quickly.

Ambigious Rules

Many signs combine multiple restrictions, making them difficult to interpret quickly.

Ambigious Rules

Many signs combine multiple restrictions, making them difficult to interpret quickly.

Time Sensitivity

Drivers don’t have time to decode complex signage while on the road.

Time Sensitivity

Drivers don’t have time to decode complex signage while on the road.

Time Sensitivity

Drivers don’t have time to decode complex signage while on the road.

Costly Mistakes

Misinterpreting a sign can lead to expensive fines and towing fees.

Costly Mistakes

Misinterpreting a sign can lead to expensive fines and towing fees.

Costly Mistakes

Misinterpreting a sign can lead to expensive fines and towing fees.

One user, Sarah, shared:

“I got a ticket because I misread a sign that changed restrictions after 6 PM. If only there was a way to get a simple Yes or No answer!”

Sarah, 28

Suburban Parent

“I got a ticket because I misread a sign that changed restrictions after 6 PM. If only there was a way to get a simple Yes or No answer!”

Sarah, 28

Suburban Parent

“I got a ticket because I misread a sign that changed restrictions after 6 PM. If only there was a way to get a simple Yes or No answer!”

Sarah, 28

Suburban Parent

These insights shaped our core design principles: Instant clarity, real-time accuracy, and ease of use.

USER RESEARCH

Understanding the Problem

USER RESEARCH

Understanding the Problem

USER RESEARCH

Understanding the Problem

Research Methods

Survey

We surveyed 200 drivers across three major cities to gauge their understanding of parking signs and challenges faced.

Survey

We surveyed 200 drivers across three major cities to gauge their understanding of parking signs and challenges faced.

Survey

We surveyed 200 drivers across three major cities to gauge their understanding of parking signs and challenges faced.

User Interviews

Conducted 15 one-on-one interviews with drivers who frequently commute in areas with complex parking regulations.

User Interviews

Conducted 15 one-on-one interviews with drivers who frequently commute in areas with complex parking regulations.

User Interviews

Conducted 15 one-on-one interviews with drivers who frequently commute in areas with complex parking regulations.

Contextual Inquiry

Observed drivers interacting with parking signs in busy neighbourhoods to uncover real-time pain points.

Contextual Inquiry

Observed drivers interacting with parking signs in busy neighbourhoods to uncover real-time pain points.

Contextual Inquiry

Observed drivers interacting with parking signs in busy neighbourhoods to uncover real-time pain points.

Key Findings

%

70

Complexity of parking signs

of participants found parking signs too complex, with layered rules creating confusion.

%

70

Complexity of parking signs

of participants found parking signs too complex, with layered rules creating confusion.

%

70

Complexity of parking signs

of participants found parking signs too complex, with layered rules creating confusion.

%

40

Fear of fines

of users admitted to avoiding certain areas altogether to prevent the risk of receiving parking fines.

%

40

Fear of fines

of users admitted to avoiding certain areas altogether to prevent the risk of receiving parking fines.

%

40

Fear of fines

of users admitted to avoiding certain areas altogether to prevent the risk of receiving parking fines.

%

55

Time pressure

Many drivers (55%) felt rushed when trying to interpret parking signs, especially during peak hours.

%

55

Time pressure

Many drivers (55%) felt rushed when trying to interpret parking signs, especially during peak hours.

%

55

Time pressure

Many drivers (55%) felt rushed when trying to interpret parking signs, especially during peak hours.

%

85

Technology savviness

of participants owned smartphones, but only 45% had used apps for parking-related tasks, highlighting a gap in effective solutions.

%

85

Technology savviness

of participants owned smartphones, but only 45% had used apps for parking-related tasks, highlighting a gap in effective solutions.

%

85

Technology savviness

of participants owned smartphones, but only 45% had used apps for parking-related tasks, highlighting a gap in effective solutions.

Trust in AI Guidance

While intrigued by AI-based solutions, users expressed concerns about accuracy and wanted transparency about how decisions were made.

Trust in AI Guidance

While intrigued by AI-based solutions, users expressed concerns about accuracy and wanted transparency about how decisions were made.

Trust in AI Guidance

While intrigued by AI-based solutions, users expressed concerns about accuracy and wanted transparency about how decisions were made.

DESIGN PROCESS

Designing an Effortless Parking Guide

DESIGN PROCESS

Designing an Effortless Parking Guide

DESIGN PROCESS

Designing an Effortless Parking Guide

Brainstorming and Ideation

We began with rough wireframes, focusing on a simple flow: scan, interpret, and guide. We identified AI as the central solution, focusing on its ability to:

- Interpret complex signs using OCR (Optical Character Recognition).

- Factor in time, location, and vehicle type for tailored results.

Key Features

AI-Powered Scanning

The app uses OCR to analyse text, symbols, and contextual cues from parking signs.

AI-Powered Scanning

The app uses OCR to analyse text, symbols, and contextual cues from parking signs.

AI-Powered Scanning

The app uses OCR to analyse text, symbols, and contextual cues from parking signs.

Dynamic Guidance

Incorporates real-time data (e.g., time of day, zone restrictions).

Dynamic Guidance

Incorporates real-time data (e.g., time of day, zone restrictions).

Dynamic Guidance

Incorporates real-time data (e.g., time of day, zone restrictions).

Transparency

Displays how decisions are made, building user trust.

Transparency

Displays how decisions are made, building user trust.

Transparency

Displays how decisions are made, building user trust.

Wireframes and Prototypes

Wireframes helped us test early assumptions about flow and clarity.

USER TESTING

Refining the Experience

USER TESTING

Refining the Experience

USER TESTING

Refining the Experience

Phase 01

Early Prototype Testing

Phase 01

Early Prototype Testing

Phase 01

Early Prototype Testing

GOAL
GOAL
GOAL

Assess the effectiveness of the core scanning flow and initial AI interpretations.

participants
participants
participants

10 users from diverse backgrounds, including commuters, delivery drivers, and elderly drivers.

feedbacks
feedbacks
feedbacks

Users found the scanning process seamless and appreciated the quick, AI-generated results.

Users appreciated the scan-and-result flow but wanted more guidance on how the AI interpreted the signs.

In low-light areas, text on signs was sometimes misread, leading to incorrect recommendations. Users requested a night mode or brightness enhancement to improve scanning accuracy.

actions
actions
actions

We're actively developing a low-light mode with enhanced camera brightness and optimised OCR, set to roll out in an upcoming update.

Phase 02

High-Fidelity Testing with Real Scenarios

Phase 02

High-Fidelity Testing with Real Scenarios

Phase 02

High-Fidelity Testing with Real Scenarios

GOAL
GOAL
GOAL

Test the app in real-world environments, including complex parking zones with multi-layered signs.

participants
participants
participants

25 users testing the app over a week.

feedbacks
feedbacks
feedbacks

Some participants requested multi-language support for non-English speakers.

Users wanted human-readable explanations for AI decisions, especially for ambiguous rules like “No Parking Except Vehicles with Permits.”

actions
actions
actions

Added plain language explanations for all AI results (e.g., “You can park here from 8 AM to 6 PM unless you’re a commercial vehicle”).

Began development of multi-language support for global usability.

Phase 03

Post-Launch Beta Testing

Phase 03

Post-Launch Beta Testing

Phase 03

Post-Launch Beta Testing

GOAL
GOAL
GOAL

Gather feedback from a larger group of beta testers to identify edge cases and refine AI accuracy.

participants
participants
participants

We’re planning a comprehensive test with 200 users across multiple cities, evaluating performance at different times of the day and under diverse weather conditions.

Results

Results

Results

Adoption

85% of beta testers said they would use the app regularly.

Adoption

85% of beta testers said they would use the app regularly.

Adoption

85% of beta testers said they would use the app regularly.

Efficiency

Users reported a 65% reduction in time spent interpreting parking signs, with most scans yielding results in under 5 seconds.

Efficiency

Users reported a 65% reduction in time spent interpreting parking signs, with most scans yielding results in under 5 seconds.

Efficiency

Users reported a 65% reduction in time spent interpreting parking signs, with most scans yielding results in under 5 seconds.

By integrating iterative feedback, we not only refined the app’s user experience but also strengthened the AI’s performance and reliability. These improvements ensured the app could effectively address user pain points, making parking simpler and more stress-free.

By integrating iterative feedback, we not only refined the app’s user experience but also strengthened the AI’s performance and reliability. These improvements ensured the app could effectively address user pain points, making parking simpler and more stress-free.

By integrating iterative feedback, we not only refined the app’s user experience but also strengthened the AI’s performance and reliability. These improvements ensured the app could effectively address user pain points, making parking simpler and more stress-free.

Design Decisions

Design Decisions

Design Decisions

01

Clear Feedback for Scan Readability

01

Clear Feedback for Scan Readability

01

Clear Feedback for Scan Readability

REASON
REASON
REASON

Ensures accurate sign interpretation and minimises user frustration from incorrect results due to blurry or incomplete images.

DECISION
DECISION
DECISION

After scanning, show the captured image with a message: "Does this look clear?" This allows users to confirm readability before the app processes the image.

02

Interactive Conditions Breakdown

02

Interactive Conditions Breakdown

02

Interactive Conditions Breakdown

REASON
REASON
REASON

Breaks down complex rules into digestible parts and gives users control to explore only what’s relevant to them.

DECISION
DECISION
DECISION

On the results screen, display restrictions as interactive, expandable sections (e.g., "Tap to Learn More").

03

Context-Aware Messages

03

Context-Aware Messages

03

Context-Aware Messages

REASON
REASON
REASON

Personalises the experience, ensuring users feel the app understands their specific situation.

DECISION
DECISION
DECISION

Tailor results based on time and user input (vehicle type).

04

Visual Hierarchy for Parking Results

04

Visual Hierarchy for Parking Results

04

Visual Hierarchy for Parking Results

REASON
REASON
REASON

Reduces cognitive load and enables users to understand their parking status at a glance.

DECISION
DECISION
DECISION

Personalises the experience, ensuring users feel the app understands their specific situation.

05

Error Handling for Unreadable Signs

05

Error Handling for Unreadable Signs

05

Error Handling for Unreadable Signs

REASON
REASON
REASON

Empowers users to recover from errors while keeping the experience smooth and frustration-free.

DECISION
DECISION
DECISION

If a sign is unreadable, show a friendly error message: "We couldn’t interpret this sign. Try retaking the photo."

HIGH-FIDELITY DESIGNS

Bringing ParkAid to Life

HIGH-FIDELITY DESIGNS

Bringing ParkAid to Life

HIGH-FIDELITY DESIGNS

Bringing ParkAid to Life

Key Screens

Flow

Flow

Flow

BRANDING

Crafting a Trustworthy Identity

BRANDING

Crafting a Trustworthy Identity

BRANDING

Crafting a Trustworthy Identity

We wanted ParkAid to feel reliable, modern, and stress-free—a companion drivers could trust.

Design System

I've used variables extensively, making it very convenient to switch between dark and light modes. 

THE OUTCOME

Clear Parking Guidance in Seconds

THE OUTCOME

Clear Parking Guidance in Seconds

THE OUTCOME

Clear Parking Guidance in Seconds

Impact

Users felt 80% more confident in their parking decisions when using the app.

Users felt 80% more confident in their parking decisions when using the app.

Users felt 80% more confident in their parking decisions when using the app.

The app reduced time spent interpreting signs by 65%, significantly improving user satisfaction.

The app reduced time spent interpreting signs by 65%, significantly improving user satisfaction.

The app reduced time spent interpreting signs by 65%, significantly improving user satisfaction.

Transparency features increased trust in AI, with 75% of testers expressing high confidence in its accuracy.

Transparency features increased trust in AI, with 75% of testers expressing high confidence in its accuracy.

Transparency features increased trust in AI, with 75% of testers expressing high confidence in its accuracy.

“This app saved me from getting a ticket! I wish I had this years ago.”

BETA TESTER

Learnings

Iterative Feedback

AI must continuously learn from real-world scenarios to improve accuracy.

Iterative Feedback

AI must continuously learn from real-world scenarios to improve accuracy.

Iterative Feedback

AI must continuously learn from real-world scenarios to improve accuracy.

Trust is key

Users are more willing to adopt AI when it explains decisions transparently.

Trust is key

Users are more willing to adopt AI when it explains decisions transparently.

Trust is key

Users are more willing to adopt AI when it explains decisions transparently.

Next Steps

Building ParkAid reinforced the importance of seamless AI integration and user trust. By prioritizing clarity and speed, we created a tool that solves a real-world frustration.

Next steps? Expanding support for international parking regulations and integrating with navigation apps for even greater convenience.