Golden Fig Coin Mobile App
Bridging Blockchain, UX, and Financial Accessibility
CLIENT
Golden Fig Coin
WHAT I DELIVERED
UX Design, Design System, Branding
TOOLS
Figma, FigJam, Adobe Photoshop, Adobe Illustrator
THE PROJECT
Overview
Golden FigCoin (GFC) is a groundbreaking cryptocurrency designed to trade below-ground gold and silver reserves using blockchain technology. My role as the Product Designer was to design an intuitive, user-friendly app to engage investors, enable smooth transactions, and seamlessly integrate features like NFT trading and wallet management.
Additionally, I was responsible for designing the logo and branding, ensuring the app’s visual identity resonated with trust, innovation, and accessibility.
My Role and Team Structure
The project spanned six months, involving iterative design, development, and testing phases. I worked closely with a cross-functional team, including blockchain developers, product managers, marketing strategists, and financial analysts to ensure seamless integration of design and functionality.
Conducted user research and defined personas.
Created low- and high-fidelity prototypes.
Designed a scalable design system for consistency.
Led the branding process, including logo design, color palette, and typography.
Challenges
Complexity of Project
Simplifying cryptocurrency and NFT trading for non-technical users.
Security Concerns
Ensuring trust and reliability in financial transactions.
Scalable Design
Designing for a diverse global audience with varying levels of crypto knowledge.
Brand Recognition
Establishing a recognizable and trustworthy visual identity in a competitive market.
Bringing GFC App to Life
High-fidelity designs
Key Screens
More screens will be added soon, stay tuned.
Design System
Crafting a Trustworthy Identity
BRANDING and visual identity
I designed a minimalist and modern logo that effectively represents both cryptocurrency and the precious metals market. To establish a strong brand identity, I developed a color palette featuring gold tones to symbolise wealth and stability, complemented by dark and neutral shades for readability and contrast. Additionally, I carefully selected typography that emphasizes clarity and professionalism, ensuring accessibility for all users.
Brand Applications
Hover this card
Measuring Impact and User Adoption
The outcome
Positive feedback highlighted the app’s ease of use, modern design, and strong branding.
The logo and branding were praised for establishing a professional and innovative image.
Scalable design system reduced development time for new features by 20%.
Reflections & Takeaway
FINAL THOUGHTS
Empathy is Key
Understanding the varied needs of a global audience was crucial to success.
Iterate Often
Usability testing revealed hidden pain points that early designs missed.
Brand Matters
A strong and consistent visual identity builds trust and recognition.
Collaboration Drives Success
Close teamwork with developers ensured the designs translated seamlessly into the final product.
Final Thoughts
The Golden Fig Coin app exemplifies how design can make complex financial ecosystems accessible and engaging. By blending innovative features with user-centered design and cohesive branding, we empowered users to explore cryptocurrency with confidence. This project solidified my passion for crafting intuitive digital experiences that bridge technology and user needs.
