Golden Fig Coin Mobile App

Bridging Blockchain, UX, and Financial Accessibility

CLIENT

Golden Fig Coin

CLIENT

Golden Fig Coin

CLIENT

Golden Fig Coin

WHAT I DELIVERED

UX Design, Design System, Branding

WHAT I DELIVERED

UX Design, Design System, Branding

WHAT I DELIVERED

UX Design, Design System, Branding

TOOLS

Figma, FigJam, Adobe Photoshop, Adobe Illustrator

TOOLS

Figma, FigJam, Adobe Photoshop, Adobe Illustrator

TOOLS

Figma, FigJam, Adobe Photoshop, Adobe Illustrator

THE PROJECT

Overview

Golden FigCoin (GFC) is a groundbreaking cryptocurrency designed to trade below-ground gold and silver reserves using blockchain technology. My role as the Product Designer was to design an intuitive, user-friendly app to engage investors, enable smooth transactions, and seamlessly integrate features like NFT trading and wallet management.

Additionally, I was responsible for designing the logo and branding, ensuring the app’s visual identity resonated with trust, innovation, and accessibility.

My Role and Team Structure

The project spanned six months, involving iterative design, development, and testing phases. I worked closely with a cross-functional team, including blockchain developers, product managers, marketing strategists, and financial analysts to ensure seamless integration of design and functionality.

Conducted user research and defined personas.

Created low- and high-fidelity prototypes.

Designed a scalable design system for consistency.

Led the branding process, including logo design, color palette, and typography.

Challenges

Complexity of Project

Simplifying cryptocurrency and NFT trading for non-technical users.

Complexity of Project

Simplifying cryptocurrency and NFT trading for non-technical users.

Complexity of Project

Simplifying cryptocurrency and NFT trading for non-technical users.

Security Concerns

Ensuring trust and reliability in financial transactions.

Security Concerns

Ensuring trust and reliability in financial transactions.

Security Concerns

Ensuring trust and reliability in financial transactions.

Scalable Design

Designing for a diverse global audience with varying levels of crypto knowledge.

Scalable Design

Designing for a diverse global audience with varying levels of crypto knowledge.

Scalable Design

Designing for a diverse global audience with varying levels of crypto knowledge.

Brand Recognition

Establishing a recognizable and trustworthy visual identity in a competitive market.

Brand Recognition

Establishing a recognizable and trustworthy visual identity in a competitive market.

Brand Recognition

Establishing a recognizable and trustworthy visual identity in a competitive market.

Bringing GFC App to Life

High-fidelity designs

Bringing GFC App to Life

High-fidelity designs

Bringing GFC App to Life

High-fidelity designs

Key Screens

More screens will be added soon, stay tuned.

Design System

Crafting a Trustworthy Identity

BRANDING and visual identity

Crafting a Trustworthy Identity

BRANDING and visual identity

Crafting a Trustworthy Identity

BRANDING and visual identity

I designed a minimalist and modern logo that effectively represents both cryptocurrency and the precious metals market. To establish a strong brand identity, I developed a color palette featuring gold tones to symbolise wealth and stability, complemented by dark and neutral shades for readability and contrast. Additionally, I carefully selected typography that emphasizes clarity and professionalism, ensuring accessibility for all users.

Brand Applications

Hover this card

Measuring Impact and User Adoption

The outcome

Measuring Impact and User Adoption

The outcome

Measuring Impact and User Adoption

The outcome

Positive feedback highlighted the app’s ease of use, modern design, and strong branding.

The logo and branding were praised for establishing a professional and innovative image.

Scalable design system reduced development time for new features by 20%.

Reflections & Takeaway

FINAL THOUGHTS

Reflections & Takeaway

FINAL THOUGHTS

Reflections & Takeaway

FINAL THOUGHTS

Empathy is Key

Understanding the varied needs of a global audience was crucial to success.

Empathy is Key

Understanding the varied needs of a global audience was crucial to success.

Empathy is Key

Understanding the varied needs of a global audience was crucial to success.

Iterate Often

Usability testing revealed hidden pain points that early designs missed.

Iterate Often

Usability testing revealed hidden pain points that early designs missed.

Iterate Often

Usability testing revealed hidden pain points that early designs missed.

Brand Matters

A strong and consistent visual identity builds trust and recognition.

Brand Matters

A strong and consistent visual identity builds trust and recognition.

Brand Matters

A strong and consistent visual identity builds trust and recognition.

Collaboration Drives Success

Close teamwork with developers ensured the designs translated seamlessly into the final product.

Collaboration Drives Success

Close teamwork with developers ensured the designs translated seamlessly into the final product.

Collaboration Drives Success

Close teamwork with developers ensured the designs translated seamlessly into the final product.

Final Thoughts

The Golden Fig Coin app exemplifies how design can make complex financial ecosystems accessible and engaging. By blending innovative features with user-centered design and cohesive branding, we empowered users to explore cryptocurrency with confidence. This project solidified my passion for crafting intuitive digital experiences that bridge technology and user needs.