Enes Gundogdu

Product Designer

Selected work / 01

BERMWOOD / WALGREENS / ENTERPRISE SOFTWARE

Complex real estate.

Complex real estate.

Complex real estate.

Clearer decisions.

Clearer decisions.

Clearer decisions.

VELOCITY

Designing the platform behind Walgreens’ real estate transactions.

Designing the platform behind Walgreens’ real estate transactions.

I led UX and UI design from early flows and wireframes to the first launch, then helped the product evolve through client feedback and new requirements.

I led UX and UI design from early flows and wireframes to the first launch, then helped the product evolve through client feedback and new requirements.

MY ROLE

Lead UX/UI Designer

Information architecture, flows, UI, components and prototypes

TEAM

Bermwood

Working with product leadership and engineering

FIRST LAUNCH

17 January 2022

Nine months of initial design and development

FIG. 01 / IMAGE PLACEHOLDER

The Walgreens transaction workspace

Reserved for original project screens

WALGREENS · VELOCITY

01 Product overview: property context, deal information, documents and next actions in a historical Walgreens screen.

01 THE CHALLENGE

A large portfolio. Many connected decisions.

Real estate teams needed to move between properties, leases, proposals, documents and approvals while keeping the context of each decision clear.

Velocity brought this work into a shared platform. For Walgreens, that meant designing for a national portfolio and people with different responsibilities, including brokers, transaction managers and administrators.

10,000+

Stores in the client portfolio

$2.8B+

Annual client rent expenses

Walgreens’ operating scale at the January 2022 launch. These figures describe the client portfolio, rather than product users or savings.

THE DESIGN QUESTION

How do you help people find the right information and act on it, without losing the detail their work depends on?

How do you help people find the right information and act on it, without losing the detail their work depends on?

My contribution was to organise the information, translate business rules into interactions and develop reusable interfaces with the team. The initial build and the later extensions were collaborative efforts across product and engineering.

02 PORTFOLIO DISCOVERY

Start with the properties that matter.

The first task was often narrowing a large estate to a relevant working portfolio.

The Walgreens designs combined search, region and state filters, map and list views, and a distinction between All Properties and My Properties. A guided customisation flow helped users define their relevant part of the portfolio before entering the broader environment.

DESIGN APPROACH

Keep portfolio-wide visibility available, while giving users a practical way to work within their own scope.

These patterns served different needs: filters narrowed the dataset, the map provided location context, and personal views kept an individual’s area of responsibility close at hand.

FIG. 02 / IMAGE PLACEHOLDER

From a national estate to a relevant portfolio

Reserved for original project screens

WALGREENS · VELOCITY

02 Portfolio customisation alongside filtered results. Show region/state selection and the distinction between All Properties and My Properties.

03 PROPERTY & TRANSACTIONS

Keep the context. Make the work actionable.

A property was more than a record. It was the starting point for related real estate work.

I organised property information into grouped sections and contextual navigation, with related leases, transactions and documents accessible from the property workspace. The aim was to preserve the connection between the asset and the work happening around it.

Transactions needed their own structure

Rent reductions, lease restructures, subleases and dispositions have different information needs. The transaction designs brought together deal information, team members, documents and proposals, with dedicated My Transactions and My Approvals views for task-oriented work.

PROPERTY CONTEXT

Understand the asset

Location, property details, leases and related documents.

TRANSACTION CONTEXT

Understand the decision

Deal information, proposals, supporting documents and approvals.

FIG. 03 / IMAGE PLACEHOLDER

Property context → transaction detail

Reserved for original project screens

WALGREENS · VELOCITY

03 Pair the property workspace with a transaction overview. Annotate how navigation keeps related information connected.

Designing for configurable information

Early requirements called for administrators to define transaction fields, including names, types, options and ordering. This introduced two connected experiences: configuring the information and completing the resulting form.

The design challenge was to preserve a consistent structure while allowing transaction-specific detail. Proposal requirements also included copying an existing proposal, so users could develop a related scenario from an existing starting point.

These are documented requirements and design explorations; the confirmed first launch does not establish that every configuration feature shipped.

04 LEARNING FROM USE

Defaults should help. They should also adapt.

Broker feedback revealed a small interaction with an important contextual difference.

After launch, Walgreens users were training on the Broker Opinion of Value module. Its demographic table used distances such as one, two and three miles. Those ranges did not suit every location: a dense area like New York City could need a quarter mile, half a mile and one mile.

MY PROPOSAL

Let brokers edit the distance values directly in the table, retaining useful defaults and avoiding an additional editing step.

The first suggestion was a separate edit button. I questioned the need for that extra step and offered to develop both approaches for comparison. The team supported exploring direct editing, provided the interface made editability clear.

FIG. 04 / IMAGE PLACEHOLDER

One table. Different local contexts.

Reserved for original project screens

WALGREENS · VELOCITY

04 Show the default distance ranges and the proposed editing states. Compare direct editing with the separate edit interaction.

The exchange confirms the proposal and team agreement. The final shipped interaction and its effect on task time are not confirmed.

05 LATER PRODUCT EVOLUTION

Make the approval logic visible before it runs.

Transaction approvals could follow different routes. A single fixed sequence would not represent the business rules.

After the initial launch, we began designing a configurable workflow tool for Walgreens transaction approvals. Requirements included serial, parallel, either/or and committee approvals.

I asked how users would configure these structures, drew flows and recorded questions as I worked. With engineering, I explored a graphical editor using connected nodes, draggable steps and a dialog or side panel for step settings.

DESIGN APPROACH

Show the route and its individual steps together, so the configuration of one decision remains understandable within the whole process.

Changes to one step could affect other parts of the route. I worked on components and interaction foundations before bringing the flows together, then refined them through development feedback and Figma comments. Development had started by July 2022.

FIG. 05 / IMAGE PLACEHOLDER

The route and the rules behind each step

Reserved for original project screens

WALGREENS · VELOCITY

05 Approval canvas paired with step configuration. Show a real route and explain the people, conditions and relationships between steps.

This was a post-launch extension. It is separate from the initial nine-month delivery.

06 INTERNAL WORK / PUBLIC DISCOVERY

Two experiences. One connected property story.

In 2023, the work extended from internal listing management in Velocity to Walgreens’ public property pages.

The team prioritised the internal changes first. I clarified upload requirements, saving behaviour and how image editing would fit the tool chosen by engineering.

01

Check the upload rule

This flow did not require a document type, even though the existing document library normally did.

02

Make saving explicit

Listing edits needed a clear Save Changes action, confirmed with the team.

03

Support comparison

I proposed a temporary, account-free shortlist for people exploring several properties.

The public pages changed direction during delivery, returning to the existing Walgreens site and its visual style. I adapted the designs, and later addressed minor suggestions following positive client feedback.

FIG. 06 / IMAGE PLACEHOLDER

Managing a listing. Exploring a property.

Reserved for original project screens

WALGREENS · VELOCITY

06 Internal listing editor and public search/detail pages. Label the account-free shortlist as a proposal.

The shortlist was supported for discussion with development; implementation is not confirmed.

07 DESIGN & DELIVERY

Consistency lives in the details.

Reusable patterns helped connect the experience as the product grew.

My work moved from flows and wireframes into interface design, components and prototypes. Figma designs and style guides supported engineering handoff, with implementation questions resolved together.

A pre-launch display-resolution issue made the importance of that collaboration tangible. I updated the layouts; engineering began applying the changes and asked which other pages and components were covered. The handoff needed to explain the scope of the change as well as the screen itself.

Two distinct interface foundations

The internal Velocity application used reusable patterns for its working interfaces. The later Walgreens public UI file had its own component families, including buttons, inputs, filters, property cards and listing sections, with variants for different interaction states.

Keeping those contexts clear mattered: internal transaction work and public property browsing had different tasks and interface requirements.

FIG. 07 / IMAGE PLACEHOLDER

From early structure to reusable patterns

Reserved for original project screens

WALGREENS · VELOCITY

07 An early wireframe and final screen, followed by selected components and states. Label internal Velocity and public Walgreens components separately.

08 LAUNCH & REFLECTION

From the first release to everyday work.

Walgreens went live on 17 January 2022, following nine months of initial team work.

JANUARY 2022

First launch

Project correspondence confirmed the launch and a smooth first few weeks.

FEBRUARY 2022

Positive client response

Leadership relayed positive broker and Walgreens real estate team feedback.

AFTER LAUNCH

Continued evolution

Valuation feedback, configurable approvals and later listing requirements shaped further design work.

FIG. 08 / IMAGE PLACEHOLDER

The launched Walgreens experience

Reserved for original project screens

WALGREENS · VELOCITY

08 Use a screen from the launched Walgreens platform to close the story with the delivered product.

What I took from the work

The most useful questions were often practical ones: can this value change, what happens after an approval, does this upload need a type, and when is an edit saved? Clarifying those rules helped turn specialist requirements into understandable interactions.

After launch, I proposed interviews once users had enough experience with the platform. For future work, I would build direct user access and measurement into the delivery plan earlier, assessing task success, completion time and support needs alongside client feedback.

WALGREENS / VELOCITY

Turning specialist requirements into

Turning specialist requirements into

understandable work.

understandable work.

Enes Gundogdu

Walgreens Velocity · UX/UI case study