Forten App

Forten App

Designing a new digital bank.

Designing the journeys, interfaces and shared patterns behind a new digital bank.

Designing the journeys, interfaces and shared patterns behind a new digital bank.

The project covered mobile and online banking, customer support tools and bank administration.

The project covered mobile and online banking, customer support tools and bank administration.

COMPANY

Forten Technology Ltd.

MY ROLE

UX Designer

UX, UI & design system contributions

PLATFORMS

Mobile & Web

Customer and employee experiences

PROJECT STATUS

Pre-Launch

Discontinued before public launch

TOOLS

Sketch, Abstract, Protopie, Miro, Jira, Confluence

A new bank. A broad design challenge.

01 CONTEXT

Next

The Challenge

01 context

A new bank.
A broad design challenge.

Forten was being developed as a UK consumer bank, with the ambition of becoming the primary bank for digitally minded customers. Its planned offering covered everyday banking, savings, cards and borrowing.

I worked across the UX and UI of its customer and employee experiences, alongside contributions to the design system. The scope extended from shaping journeys to the detailed layout, states and feedback within individual screens.

Customers needed clear information and straightforward ways to manage their money. Employees needed the context and tools to support those customers and manage the service behind the scenes.

for customers

CLIENT

Mobile Banking

Online Banking

For employees

CLIENT

Customer Contact Centre (CCC)

Bank Administration (BA)

SHARED DESIGN FOUNDATIONS

CLIENT

Visual Language, Components, Interaction patterns

01 context

A new bank.
A broad design challenge.

Forten was being developed as a UK consumer bank, with the ambition of becoming the primary bank for digitally minded customers. Its planned offering covered everyday banking, savings, cards and borrowing.

I worked across the UX and UI of its customer and employee experiences, alongside contributions to the design system. The scope extended from shaping journeys to the detailed layout, states and feedback within individual screens.

Customers needed clear information and straightforward ways to manage their money. Employees needed the context and tools to support those customers and manage the service behind the scenes.

CLIENT

Mobile Banking

Online Banking

CLIENT

Customer Contact Centre (CCC)

Bank Administration (BA)

CLIENT

Visual Language, Components, Interaction patterns

Forten App

Forten App

Designing a new digital bank.

Designing the journeys, interfaces and shared patterns behind a new digital bank.

Designing the journeys, interfaces and shared patterns behind a new digital bank.

The project covered mobile and online banking, customer support tools and bank administration.

The project covered mobile and online banking, customer support tools and bank administration.

COMPANY

Forten Technology Ltd.

MY ROLE

UX Designer

UX, UI & design system contributions

PLATFORMS

Mobile & Web

Customer and employee experiences

PROJECT STATUS

Pre-Launch

Discontinued before public launch

TOOLS

Sketch, Abstract, Protopie, Miro, Jira, Confluence

From Concept to Reality: Designing a Scalable Portfolio Management System

INTRODUCTION

Next

The Challenge

Designing a Scalable Enterprise Platform from Scratch

THE CHALLENGE

Next

Research & Discovery

Problem

Problem

Before PIM, there was no centralized system for managing property data across different Blackstone portfolio companies. Property managers relied on manual spreadsheets, emails, and disjointed tools, leading to:

Before PIM, there was no centralized system for managing property data across different Blackstone portfolio companies. Property managers relied on manual spreadsheets, emails, and disjointed tools, leading to:

Inefficient workflows with long approval cycles.

Lack of a single source of truth for property attributes.

Data inconsistencies due to manual entry errors.

No scalable solution to support different portfolio companies.

Project Goals

Project Goals

To design a powerful yet intuitive platform that allows users to:

To design a powerful yet intuitive platform that allows users to:

Manage real estate portfolios efficiently.

Submit and approve property updates seamlessly.

Integrate with Yardi for real-time data accuracy.

Support white-label branding for different Blackstone portfolio companies.

Laying the Foundation for an Enterprise-Grade UX

Research & Discovery

Next

Ideation & Wireframing

Since PIM was a 0 to 1 project, we needed to deeply understand user needs before designing any features. Our goal was to ensure that the platform would be intuitive, scalable, and optimized for real estate portfolio management workflows from day one.

Since PIM was a 0 to 1 project, we needed to deeply understand user needs before designing any features. Our goal was to ensure that the platform would be intuitive, scalable, and optimized for real estate portfolio management workflows from day one.

User Research & Stakeholder Interviews

User Research & Stakeholder Interviews

I conducted interviews and surveys with:

I conducted interviews and surveys with:

5 Property Managers

5 Property Managers

3 Market Officers

3 Market Officers

2 Admin Users

2 Admin Users

Key Insights from Research

Key Insights from Research

Property managers struggled to track property data across multiple tools.

Approval workflows were inconsistent and relied on email chains.

Executives needed an overview of pending approvals without digging through multiple systems.

A flexible but structured UI was required to scale across different portfolio companies.

Designing for Clarity, Efficiency, and Scalability

Ideation & Wireframing

Next

UI Design & Prototyping

Since we were designing from scratch, we had to take a methodical approach to ensure the platform met the needs of various user roles while remaining scalable and easy to navigate:

Since we were designing from scratch, we had to take a methodical approach to ensure the platform met the needs of various user roles while remaining scalable and easy to navigate:

Define the information architecture by structuring data flows and organizing content for seamless navigation.

Establish a scalable navigation system with a hierarchical menu, quick-access shortcuts, and contextual elements.

Ensure intuitive interactions with usability testing, feedback-driven microinteractions, and minimal cognitive load.

Optimise enterprise efficiency by streamlining workflows, reducing redundancies, and supporting bulk actions.

User Flows & Wireframing

User Flows & Wireframing

I mapped out the end-to-end user journey, ensuring:

I mapped out the end-to-end user journey, ensuring:

Intuitive Portfolio Navigation to quickly access properties.

A clean approval process that minimized decision fatigue.

Enhancing the User Journey

Enhancing the User Journey

Advanced search & filtering to improve property discoverability.

Inline editing & real-time validation for efficient data entry.

Bulk approval & role-based permissions for faster decision-making.

User activity logs for better tracking of changes and approvals.

Building a Flexible, Scalable, and Intuitive UI

UI DESIGN & PROTOTYPING

Next

Key Challenges & Solutions

Establishing a Design System

Establishing a Design System

Since PIM was a new platform, I used the Google Material Design system as a quick start for both the developers and me. I then customised it progressively, creating a scalable design system that ensured:

Since PIM was a new platform, I used the Google Material Design system as a quick start for both the developers and me. I then customised it progressively, creating a scalable design system that ensured:

Professional yet neutral branding that supports white-labeling.

Conducted user research and defined personas.

100+ reusable custom components for consistency.

Conducted user research and defined personas.

Key Screens

Key Screens

1. Sign-in with Okta

2. Property Creation

3. Portfolio Navigation

4. Property Details

5. Building & Units

6. Contacts

7. My Approvals

8. My Account

9. User Security & Permissions

10. Property Reports

11. Email Notifications

Stakeholder Feedback

Stakeholder Feedback

Property managers found the dashboard intuitive

Executives loved the batch approval system, reducing review time by 40%.

Admins appreciated the role-based permissions setup.

Overcoming Complex UX Challenges in Enterprise Design

Key Challenges & Solutions

Next

Results & Impact

01

Designing for Multiple User Roles

challenge

Different users (property managers, market officers, executives) had distinct needs.

solution

Created custom dashboards and role-based access control (RBAC).

02

Creating an Intiutive Approval System

challenge

The old email-based approval process was slow and inconsistent.

solution

Introduced bulk approvals and an inline approval pop-up.

Seamless Property Management in Action

Seamless Property Management in Action

See how a Property Manager updates a property's name and address while an Approver swiftly reviews and approves the changes.

See how a Property Manager updates a property's name and address while an Approver swiftly reviews and approves the changes.

03

Balancing Simplicity with Enterprise Functionality

challenge

Enterprise tools tend to be overly complex.

solution

Used progressive disclosure and a clean, structured layout.

04

Designing a White-Label Solution

challenge

The platform needed to support multiple portfolio companies.

solution

Built a flexible design system allowing custom branding.

How UX/UI Design Transformed Real Estate Portfolio Management

Results & Impact

Next

Conclusion

40% faster approval process with bulk approval, reducing the average approval time.

50% reduction in search time due to improved filtering.

20% improvement in data accuracy by integrating Yardi.

One of the user shared his positive feedback:

One of the user shared his positive feedback:

"The new system eliminates so many bottlenecks. Bulk approvals alone have saved our team hours every week!”

85% of users reported higher satisfaction with PIM compared to their previous tools.

Reduced the number of approval-related emails by 60%, leading to clearer, more efficient workflows.

20% improvement in data accuracy by integrating Yardi.

Transforming Enterprise UX from the Ground Up

Conclusion

Building PIM from 0 to 1 was a challenging but rewarding experience. By focusing on user research, scalable design, and usability improvements, we created a powerful, efficient, and intuitive real estate management platform.

Building PIM from 0 to 1 was a challenging but rewarding experience. By focusing on user research, scalable design, and usability improvements, we created a powerful, efficient, and intuitive real estate management platform.

Key Takeaway

Key Takeaway

A well-designed enterprise UX strategy can transform complex workflows into a seamless digital experience.

A well-designed enterprise UX strategy can transform complex workflows into a seamless digital experience.

Forten App

Designing a new digital bank.

Designing the journeys, interfaces and shared patterns behind a new digital bank.

The project covered mobile and online banking, customer support tools and bank administration.

COMPANY

Forten Technology Ltd.

MY ROLE

UX Designer

UX, UI & design system contributions

PLATFORMS

Mobile & Web

Customer and employee experiences

PROJECT STATUS

Pre-Launch

Discontinued before public launch

TOOLS

Sketch, Abstract, Protopie, Miro, Jira, Confluence

From Concept to Reality: Designing a Scalable Portfolio Management System

INTRODUCTION

Next

The Challenge

About Link Logistics

Link Logistics is a real estate investment platform owned by Blackstone, specialising in industrial and logistics properties across the U.S. Founded in 2019, it has since become one of the largest owners of logistics real estate in the country, managing a portfolio of over 500 million square feet of strategically located warehouses, distribution centres, and last-mile delivery hubs.

Project Overview

PIM is a real estate portfolio management platform designed to streamline property data management, approvals, and integrations with Yardi. The platform was built from 0 to 1, meaning every UX/UI decision had to be designed from scratch with no pre-existing system.

As the sole UX/UI Designer, I led the design process, defining the user experience, interface design, and interaction flows, ensuring seamless collaboration with developers and stakeholders.

Key Details

ROLE

UX Designer

UX/UI Designer

timeline

9 months

UX/UI Designer

team

Product Managers, Developers, Yardi Integration Team, Business Stakeholders

UX/UI Designer

platform type

Enterprise Web Application

UX/UI Designer

Designing a Scalable Enterprise Platform from Scratch

THE CHALLENGE

Next

Research & Discovery

Problem

Before PIM, there was no centralized system for managing property data across different Blackstone portfolio companies. Property managers relied on manual spreadsheets, emails, and disjointed tools, leading to:

Inefficient workflows with long approval cycles.

Lack of a single source of truth for property attributes.

Data inconsistencies due to manual entry errors.

No scalable solution to support different portfolio companies.

Project Goals

To design a powerful yet intuitive platform that allows users to:

Manage real estate portfolios efficiently.

Submit and approve property updates seamlessly.

Integrate with Yardi for real-time data accuracy.

Support white-label branding for different Blackstone portfolio companies.

Laying the Foundation for an Enterprise-Grade UX

Research & Discovery

Next

Ideation & Wireframing

Since PIM was a 0 to 1 project, we needed to deeply understand user needs before designing any features. Our goal was to ensure that the platform would be intuitive, scalable, and optimized for real estate portfolio management workflows from day one.

User Research & Stakeholder Interviews

I conducted interviews and surveys with:

5 Property Managers

3 Market Officers

2 Admin Users

Key Insights from Research

Property managers struggled to track property data across multiple tools.

Approval workflows were inconsistent and relied on email chains.

Executives needed an overview of pending approvals without digging through multiple systems.

A flexible but structured UI was required to scale across different portfolio companies.

Designing for Clarity, Efficiency, and Scalability

Ideation & Wireframing

Next

UI Design & Prototyping

Since we were designing from scratch, we had to take a methodical approach to ensure the platform met the needs of various user roles while remaining scalable and easy to navigate:

Define the information architecture by structuring data flows and organizing content for seamless navigation.

Establish a scalable navigation system with a hierarchical menu, quick-access shortcuts, and contextual elements.

Ensure intuitive interactions with usability testing, feedback-driven microinteractions, and minimal cognitive load.

Optimise enterprise efficiency by streamlining workflows, reducing redundancies, and supporting bulk actions.

User Flows & Wireframing

I mapped out the end-to-end user journey, ensuring:

Intuitive Portfolio Navigation to quickly access properties.

A clean approval process that minimized decision fatigue.

Enhancing the User Journey

Advanced search & filtering to improve property discoverability.

Inline editing & real-time validation for efficient data entry.

Bulk approval & role-based permissions for faster decision-making.

User activity logs for better tracking of changes and approvals.

Building a Flexible, Scalable, and Intuitive UI

UI DESIGN & PROTOTYPING

Next

Key Challenges & Solutions

Establishing a Design System

Since PIM was a new platform, I used the Google Material Design system as a quick start for both the developers and me. I then customised it progressively, creating a scalable design system that ensured:

Professional yet neutral branding that supports white-labeling.

100+ reusable custom components for consistency.

Key Screens

1. Sign-in with Okta

2. Property Creation

3. Portfolio Navigation

4. Property Details

5. Building & Units

6. Contacts

7. My Approvals

8. My Account

9. User Security & Permissions

10. Property Reports

11. Email Notifications

Stakeholder Feedback

Property managers found the dashboard intuitive

Executives loved the batch approval system, reducing review time by 40%.

Admins appreciated the role-based permissions setup.

Overcoming Complex UX Challenges in Enterprise Design

Key Challenges & Solutions

Next

Results & Impact

01

Designing for Multiple User Roles

challenge

Different users (property managers, market officers, executives) had distinct needs.

solution

Created custom dashboards and role-based access control (RBAC).

02

Creating an Intiutive Approval System

challenge

The old email-based approval process was slow and inconsistent.

solution

Introduced bulk approvals and an inline approval pop-up.

Seamless Property Management in Action

See how a Property Manager updates a property's name and address while an Approver swiftly reviews and approves the changes.

03

Balancing Simplicity with Enterprise Functionality

challenge

Enterprise tools tend to be overly complex.

solution

Used progressive disclosure and a clean, structured layout.

04

Designing a White-Label Solution

challenge

The platform needed to support multiple portfolio companies.

solution

Built a flexible design system allowing custom branding.

How UX/UI Design Transformed Real Estate Portfolio Management

Results & Impact

Next

Conclusion

40% faster approval process with bulk approval, reducing the average approval time.

50% reduction in search time due to improved filtering.

20% improvement in data accuracy by integrating Yardi.

One of the user shared his positive feedback:

"The new system eliminates so many bottlenecks. Bulk approvals alone have saved our team hours every week!”

85% of users reported higher satisfaction with PIM compared to their previous tools.

Reduced the number of approval-related emails by 60%, leading to clearer, more efficient workflows.

20% improvement in data accuracy by integrating Yardi.

Transforming Enterprise UX from the Ground Up

Conclusion

Building PIM from 0 to 1 was a challenging but rewarding experience. By focusing on user research, scalable design, and usability improvements, we created a powerful, efficient, and intuitive real estate management platform.

Key Takeaway

A well-designed enterprise UX strategy can transform complex workflows into a seamless digital experience.

Forten App

Forten App

Designing a new digital bank.

Designing the journeys, interfaces and shared patterns behind a new digital bank.

Designing the journeys, interfaces and shared patterns behind a new digital bank.

The project covered mobile and online banking, customer support tools and bank administration.

The project covered mobile and online banking, customer support tools and bank administration.

COMPANY

Forten Technology Ltd.

MY ROLE

UX Designer

UX, UI & design system contributions

PLATFORMS

Mobile & Web

Customer and employee experiences

PROJECT STATUS

Pre-Launch

Discontinued before public launch

TOOLS

Sketch, Abstract, Protopie, Miro, Jira, Confluence

01 context

A new bank.
A broad design challenge.

Forten was being developed as a UK consumer bank, with the ambition of becoming the primary bank for digitally minded customers. Its planned offering covered everyday banking, savings, cards and borrowing.

I worked across the UX and UI of its customer and employee experiences, alongside contributions to the design system. The scope extended from shaping journeys to the detailed layout, states and feedback within individual screens.

Customers needed clear information and straightforward ways to manage their money. Employees needed the context and tools to support those customers and manage the service behind the scenes.

for customers

CLIENT

Mobile Banking

Online Banking

For employees

CLIENT

Customer Contact Centre (CCC)

Bank Administration (BA)

SHARED DESIGN FOUNDATIONS

CLIENT

Visual Language, Components, Interaction patterns

01 context

A new bank.
A broad design challenge.

Forten was being developed as a UK consumer bank, with the ambition of becoming the primary bank for digitally minded customers. Its planned offering covered everyday banking, savings, cards and borrowing.

I worked across the UX and UI of its customer and employee experiences, alongside contributions to the design system. The scope extended from shaping journeys to the detailed layout, states and feedback within individual screens.

Customers needed clear information and straightforward ways to manage their money. Employees needed the context and tools to support those customers and manage the service behind the scenes.

CLIENT

Mobile Banking

Online Banking

CLIENT

Customer Contact Centre (CCC)

Bank Administration (BA)

CLIENT

Visual Language, Components, Interaction patterns

Understanding customer and staff needs

02 UNDERSTANDING THE SERVICE

Next

Design System

The customer persona and empathy map described people who were unsure about rates, found products hard to compare and were frustrated by having to provide the same information again. The support persona highlighted confusing interfaces and manual work when recording calls and creating tickets.

The service flows covered the steps from attracting customers and opening accounts through to assessment, decisions, ongoing support and account closure. Each screen was part of a longer process, which could include checks, interruptions or help from a member of staff.

How could we make the next step clear when several systems and teams were involved?

Designing for mobile and web

03 CUSTOMER EXPERIENCE

Next

Design System

My UI work included account screens, payments, onboarding and product selection on mobile and web. The designs place account summaries above more detailed activity. Text sizes, spacing and grouping help separate the information on each screen.

The mobile designs use a compact layout with navigation at the bottom. On the web, there is more room to show navigation, account summaries and transactions side by side. The layouts reflect the space available on each device.

Explaining each step of an application

04 jOURNEY DESIGN

Next

Design System

The lending documents separated eligibility checks from full applications. They also described the possible outcomes and checks made by external services. The design work included process flows, wireframes and detailed screens for eligibility, preparation and onboarding.

The interface needed to explain these stages clearly and keep important information visible. Customers needed to understand when they were verifying details, reviewing an application or waiting for a decision.

Helping staff update customer details

05 CUSTOMER SUPPORT

Next

Design System

The lending documents separated eligibility checks from full applications. They also described the possible outcomes and checks made by external services. The design work included process flows, wireframes and detailed screens for eligibility, preparation and onboarding.

The interface needed to explain these stages clearly and keep important information visible. Customers needed to understand when they were verifying details, reviewing an application or waiting for a decision.

Organising the bank admin tools

06 BANK ADMINISTRATION

Next

Design System

I also worked on bank administration. The design files include wireframes and UI for setting interest rates, organising savings products, managing the general ledger and controlling user access.

These screens use tables, forms and grouped settings within a clear navigation structure. They contain more information than the mobile banking screens. Staff need to understand which record they are viewing, how it is set up and what they can do next.

Organising the bank admin tools

06 BANK ADMINISTRATION

Next

Design System

I also worked on bank administration. The design files include wireframes and UI for setting interest rates, organising savings products, managing the general ledger and controlling user access.

These screens use tables, forms and grouped settings within a clear navigation structure. They contain more information than the mobile banking screens. Staff need to understand which record they are viewing, how it is set up and what they can do next.

Contributing to the design system

07 DESIGN SYSTEM

Next

Design System

I contributed to the Forten design system alongside my work on the product screens. The libraries include colour and typography, buttons, text fields and navigation. They also cover rows, controls, filters, modals, messages and illustrations.

The system supports a consistent look and behaviour across the product. Shared components can be used in different tasks, with room to adapt them to the needs of customers and staff.

UNDERSTANDING THE PROBLEM

Why Are Parking Signs So Hard to Read?

Before designing a solution, we conducted user interviews and surveys to uncover pain points.

Key Insights

Ambigious Rules

Many signs combine multiple restrictions, making them difficult to interpret quickly.

Ambigious Rules

Many signs combine multiple restrictions, making them difficult to interpret quickly.

Time Sensitivity

Drivers don’t have time to decode complex signage while on the road.

Time Sensitivity

Drivers don’t have time to decode complex signage while on the road.

Costly Mistakes

Misinterpreting a sign can lead to expensive fines and towing fees.

Costly Mistakes

Misinterpreting a sign can lead to expensive fines and towing fees.

One user, Sarah, shared:

“I got a ticket because I misread a sign that changed restrictions after 6 PM. If only there was a way to get a simple Yes or No answer!”

Sarah, 28

Suburban Parent

These insights shaped our core design principles: Instant clarity, real-time accuracy, and ease of use.

USER RESEARCH

Understanding the Problem

Key Findings

%

70

Complexity of parking signs

of participants found parking signs too complex, with layered rules creating confusion.

%

70

Complexity of parking signs

of participants found parking signs too complex, with layered rules creating confusion.

%

40

Fear of fines

of users admitted to avoiding certain areas altogether to prevent the risk of receiving parking fines.

%

40

Fear of fines

of users admitted to avoiding certain areas altogether to prevent the risk of receiving parking fines.

%

55

Time pressure

Many drivers (55%) felt rushed when trying to interpret parking signs, especially during peak hours.

%

55

Time pressure

Many drivers (55%) felt rushed when trying to interpret parking signs, especially during peak hours.

%

85

Technology savviness

of participants owned smartphones, but only 45% had used apps for parking-related tasks, highlighting a gap in effective solutions.

%

85

Technology savviness

of participants owned smartphones, but only 45% had used apps for parking-related tasks, highlighting a gap in effective solutions.

Trust in AI Guidance

While intrigued by AI-based solutions, users expressed concerns about accuracy and wanted transparency about how decisions were made.

DESIGN PROCESS

Designing an Effortless Parking Guide

Brainstorming and Ideation

We began with rough wireframes, focusing on a simple flow: scan, interpret, and guide. We identified AI as the central solution, focusing on its ability to:

- Interpret complex signs using OCR (Optical Character Recognition).

- Factor in time, location, and vehicle type for tailored results.

Key Features

AI-Powered Scanning

The app uses OCR to analyse text, symbols, and contextual cues from parking signs.

AI-Powered Scanning

The app uses OCR to analyse text, symbols, and contextual cues from parking signs.

Dynamic Guidance

Incorporates real-time data (e.g., time of day, zone restrictions).

Dynamic Guidance

Incorporates real-time data (e.g., time of day, zone restrictions).

Transparency

Displays how decisions are made, building user trust.

Transparency

Displays how decisions are made, building user trust.

Wireframes and Prototypes

Wireframes helped us test early assumptions about flow and clarity.

USER TESTING

Refining the Experience

Phase 01

Early Prototype Testing

GOAL

Assess the effectiveness of the core scanning flow and initial AI interpretations.

participants

10 users from diverse backgrounds, including commuters, delivery drivers, and elderly drivers.

feedbacks

Users found the scanning process seamless and appreciated the quick, AI-generated results.

Users appreciated the scan-and-result flow but wanted more guidance on how the AI interpreted the signs.

In low-light areas, text on signs was sometimes misread, leading to incorrect recommendations. Users requested a night mode or brightness enhancement to improve scanning accuracy.

actions

We're actively developing a low-light mode with enhanced camera brightness and optimised OCR, set to roll out in an upcoming update.

Phase 02

High-Fidelity Testing with Real Scenarios

GOAL

Test the app in real-world environments, including complex parking zones with multi-layered signs.

participants

25 users testing the app over a week.

feedbacks

Some participants requested multi-language support for non-English speakers.

Users wanted human-readable explanations for AI decisions, especially for ambiguous rules like “No Parking Except Vehicles with Permits.”

actions

Added plain language explanations for all AI results (e.g., “You can park here from 8 AM to 6 PM unless you’re a commercial vehicle”).

Began development of multi-language support for global usability.

Phase 03

Post-Launch Beta Testing

GOAL

Gather feedback from a larger group of beta testers to identify edge cases and refine AI accuracy.

participants

We’re planning a comprehensive test with 200 users across multiple cities, evaluating performance at different times of the day and under diverse weather conditions.

Results

Adoption

85% of beta testers said they would use the app regularly.

Efficiency

Users reported a 65% reduction in time spent interpreting parking signs, with most scans yielding results in under 5 seconds.

By integrating iterative feedback, we not only refined the app’s user experience but also strengthened the AI’s performance and reliability. These improvements ensured the app could effectively address user pain points, making parking simpler and more stress-free.

Design Decisions

01

Clear Feedback for Scan Readability

REASON

Ensures accurate sign interpretation and minimises user frustration from incorrect results due to blurry or incomplete images.

DECISION

After scanning, show the captured image with a message: "Does this look clear?" This allows users to confirm readability before the app processes the image.

02

Interactive Conditions Breakdown

REASON

Breaks down complex rules into digestible parts and gives users control to explore only what’s relevant to them.

DECISION

On the results screen, display restrictions as interactive, expandable sections (e.g., "Tap to Learn More").

03

Context-Aware Messages

REASON

Personalises the experience, ensuring users feel the app understands their specific situation.

DECISION

Tailor results based on time and user input (vehicle type).

04

Visual Hierarchy for Parking Results

REASON

Reduces cognitive load and enables users to understand their parking status at a glance.

DECISION

Personalises the experience, ensuring users feel the app understands their specific situation.

05

Error Handling for Unreadable Signs

REASON

Empowers users to recover from errors while keeping the experience smooth and frustration-free.

DECISION

If a sign is unreadable, show a friendly error message: "We couldn’t interpret this sign. Try retaking the photo."

HIGH-FIDELITY DESIGNS

Bringing ParkAid to Life

Key Screens

Flow

BRANDING

Crafting a Trustworthy Identity

We wanted ParkAid to feel reliable, modern, and stress-free—a companion drivers could trust.

Design System

I've used variables extensively, making it very convenient to switch between dark and light modes. 

THE OUTCOME

Clear Parking Guidance in Seconds

Impact

Users felt 80% more confident in their parking decisions when using the app.

The app reduced time spent interpreting signs by 65%, significantly improving user satisfaction.

Transparency features increased trust in AI, with 75% of testers expressing high confidence in its accuracy.

“This app saved me from getting a ticket! I wish I had this years ago.”

BETA TESTER

Learnings

Iterative Feedback

AI must continuously learn from real-world scenarios to improve accuracy.

Trust is key

Users are more willing to adopt AI when it explains decisions transparently.

Next Steps

Building ParkAid reinforced the importance of seamless AI integration and user trust. By prioritizing clarity and speed, we created a tool that solves a real-world frustration.

Next steps? Expanding support for international parking regulations and integrating with navigation apps for even greater convenience.

06 BANK ADMINISTRATION

Organising the bank admin tools

I also worked on bank administration. The design files include wireframes and UI for setting interest rates, organising savings products, managing the general ledger and controlling user access.

These screens use tables, forms and grouped settings within a clear navigation structure. They contain more information than the mobile banking screens. Staff need to understand which record they are viewing, how it is set up and what they can do next.